A luxury fashion retailer launching their flagship store in Singapore's Orchard Road shopping district needed to create awareness, drive foot traffic, and establish their brand positioning in a competitive market.
Explore our portfolio of successful campaigns across various industries in Singapore. Each case demonstrates our strategic approach, creative execution, and measurable results.
A luxury fashion retailer launching their flagship store in Singapore's Orchard Road shopping district needed to create awareness, drive foot traffic, and establish their brand positioning in a competitive market.
• Generate brand awareness among high-income professionals in Singapore
• Drive foot traffic to the new flagship store during launch month
• Achieve specific sales targets for opening quarter
• Build a database of potential customers for ongoing marketing
We developed an integrated campaign that combined high-impact OOH placements in key locations with targeted digital advertising to create a seamless customer journey. The campaign utilized location-based targeting to reach shoppers in proximity to the store and retargeting to nurture interested prospects.
The creative concept centered around an exclusive "Singapore Edition" collection, with visuals that blended the brand's international aesthetic with subtle Singapore-inspired elements. We developed a consistent visual language across all touchpoints, from digital ads to in-store displays, creating a cohesive brand experience.
• Premium DOOH placements at Orchard MRT and key shopping malls
• Targeted social media campaigns on Instagram and Facebook
• Programmatic display targeting luxury shoppers
• Partnerships with fashion and lifestyle influencers
• Location-based mobile advertising around Orchard Road
• Search campaigns targeting brand and category terms
• Custom attribution model to measure online-to-offline conversions
• Foot traffic analysis using anonymized location data
• A/B testing of creative variations to optimize performance
• Dynamic creative optimization based on weather and time of day
• Integration with CRM for customer data collection
The campaign delivered exceptional results, exceeding client expectations across all key metrics:
A digital-first bank targeting Singapore's tech-savvy professionals needed to drive new account sign-ups and deposits while competing with traditional banks and other fintech players in the market.
• Acquire 10,000+ new users within a 3-month period
• Reduce cost per acquisition by at least 25% compared to previous campaigns
• Increase average initial deposit value
• Drive adoption of the bank's mobile app
We implemented a performance-focused lead generation strategy that utilized advanced audience targeting and a multi-channel approach. The campaign highlighted the bank's unique selling propositions: higher interest rates, zero fees, and innovative features that traditional banks don't offer.
The creative focused on clear, benefit-driven messaging that addressed common pain points with traditional banking. We developed multiple creative variations to test different value propositions and visual approaches, optimizing based on performance data.
• Paid search targeting financial services keywords
• Targeted social media campaigns on Facebook, Instagram and LinkedIn
• Programmatic display targeting competitor bank customers
• Content partnerships with financial publishers
• App install campaigns across various platforms
• Remarketing to website visitors who didn't convert
• Multi-touch attribution modeling to understand the customer journey
• Conversion rate optimization through landing page testing
• Automated bid management for paid search and social
• Custom audience creation using first-party data
• Real-time campaign optimization based on quality of applications
The campaign exceeded all key performance indicators and established a new benchmark for acquisition efficiency:
A global consumer electronics brand launching a new premium smartphone in the Singapore market needed to generate buzz, drive pre-orders, and establish their product as a serious competitor to established market leaders.
• Create awareness and anticipation for the new product
• Drive a minimum of 3,000 pre-orders before launch date
• Position the product as a premium alternative to current market leaders
• Generate earned media coverage and social buzz
We created a phased campaign that built anticipation through teaser content, followed by a feature-focused reveal, and culminated in a strong call to action for pre-orders. The strategy leveraged the product's unique features while addressing common pain points with competitor devices.
The creative concept highlighted the product's innovative features through visually striking content that demonstrated real-world benefits. We developed an immersive digital experience that allowed users to explore the product's capabilities through interactive demos and comparison tools.
• YouTube and TikTok video campaigns showcasing key features
• Targeted display advertising to tech enthusiasts
• Partnerships with tech influencers and reviewers
• Social media campaigns across Instagram, Facebook and Twitter
• Search campaigns targeting competitor product terms
• Interactive digital OOH installations at key locations
• Custom landing page with interactive product exploration
• Sequential messaging based on user engagement level
• Cross-device tracking to understand the customer journey
• Social listening to monitor and respond to conversations
• Integration with e-commerce platforms for seamless pre-ordering
The campaign generated unprecedented interest in the product and exceeded all key performance indicators:
An established FMCG brand needed to refresh its image and connect with younger consumers in Singapore while maintaining loyalty among existing customers. The brand faced increasing competition from new, trendy market entrants.
• Reposition the brand to appeal to 25-35 year old consumers
• Increase product trial among new target audience
• Drive in-store sales across major retailers in Singapore
• Maintain brand loyalty among existing customers
We developed a comprehensive repositioning strategy that honored the brand's heritage while introducing modern elements that resonated with younger consumers. The campaign combined digital storytelling with in-store activations and innovative product sampling to drive trial and purchase.
The creative direction focused on authentic storytelling that connected the brand's values with contemporary lifestyles. We created content that highlighted real moments where the product enhanced everyday experiences, featuring diverse Singaporean consumers in relatable situations.
• Targeted social media campaigns across Instagram and TikTok
• Partnerships with lifestyle influencers representing target demographics
• In-store digital displays and sampling activations
• Programmatic display targeting competitor brand shoppers
• Retail media networks across major supermarkets
• Innovative AR experiences in shopping environments
• Mobile-activated AR experiences in retail environments
• Retail media measurement and attribution
• Social listening to identify consumer sentiment
• Geo-targeted mobile advertising around key retailers
• Sales lift measurement through retailer partnerships
The repositioning campaign successfully attracted new customers while maintaining the existing base:
Our data-driven approach and creative expertise can help your brand achieve exceptional results in Singapore's competitive market.